Lagos hosts ‘The Elephant’

Ijora, a Lagos suburb, will soon host an iconic billboard dubbed ‘The Elephant’ – the outcome of a partnership between Optimum Exposures and Daktronics.
The Elephant which will go live on Wednesday 1 June 2016 will be the largest digital billboard in sub-Saharan Africa.
An elated, managing director of Optimum Exposures, Bayo Adio described the landmark as part of his company’s commitment to boosting brand building and communication efforts in the Nigerian market.
“We are particularly happy to provide an innovative platform through which brands can reach, engage and connect with prospects, customers and the public in an absorbing manner never before seen in the out-of-home industry in Nigeria. This board is both digital and social; it is mind-blowing,” said Adio.
The Elephant acclaimed as the first socially responsible billboard in Nigeria would be displaying accurate time and temperature in addition to notices of happenings or breaking news in Lagos.
Some of the unique features of The Elephant billboard include the ability to engage the public through social media platforms, including Facebook, Instragram and Twitter  .Lifted From: www.jalupon.com